LABRUM / NETFLIX
ON TOP
TOGETHER
I WORKED IN COLLABORATION WITH HACKNEY WICK FC MANAGEMENTS I TOOK ON THE POSITION OF COMMUNICATIONS/MEDIA LEAD CREATING A SOCIAL STRATEGY/CAMPAIGN THAT TOOK ADVANTAGE OF THE WIDE FOLLOWING OF ALL 3 BRANDS TO FOCUS ON HIGHLIGHTING COMMUNITY AND DRIVE WITHIN THAT COMMUNITY TO BE "ON TOP TOGETHER". BRINGING THE ACTORS OF TOP BOY AND HACKNEY WICK FC PLAYERS TOGETHER TO CONTRAST THE DARK AND GRITTY REALITY OF THE SHOW.
OUTCOME: 35% ENGAGEMENT GROWTH ACROSS PLATFORMS AND 30% GROWTH IN FOLLOWERS OVER THE SPAN OF 2 WEEKS.
AGENCY/ORG: RISE UP EAST
CREDITS: COMMUNICATIONS AND MEDIA LEAD + CREATIVE LEAD (R.U.E)
